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Royal Sundaram launches 2 online insurance packages

12 September, 2008

Royal Sundaram Alliance Insurance Company Limited has launched Health Shield Online and Travel Shield Online, two online comprehensive insurance packages for the Indian customer, providing complete protection against health and travel related risks. The online policies are in addition to Hospital Cash Online, Accident Shield Online, Home Shield Online and Home Content Online. These policies can be bought through the InstaBuy facility. Apart from buying new products, existing Royal Sundaram customers can renew their policies online through the InstaRenew facility.
 
InstaBuy and InstaRenew are wholly user friendly and convenient facilities allowing customers to transact anytime, anywhere. The added benefit - policy documents are made available within 5 minutes of transaction completion through e-mail attachment as well as inside the customer's secure logged in section of the transaction website. The service is fast, secure and convenient!
 
According to Ajay Bimbhet, Managing Director, Royal Sundaram, "I believe that the future of our business is going to be largely defined by our presence in the online space. The introduction of the Internet into our traditional marketing mix will not only allow us to engage actively with our customers, but also enhance communication, and gain better customer insight. We have ensured that we provide a safe and secure transaction experience for them."
 
Health Shield Online and Travel Shield Online are in line with the Company's continuing efforts to provide world-class products and services for the Indian consumer.
 
Mr. Bimbhet further added, "Going forward you can expect an intensification of this effort and we hope to reach a situation when many more of our products will be open for business 24x7, giving access to all our customers, 24 hours a day, 7 days a week. We are confident that they will be happy with the ease and convenience factor in the entire process."
 
Customers get complete protection for themselves and the family at the click of a button. Additionally, they Save Money, Save Time, when they buy or renew online.