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Royal Sundaram launches two online insurance packages

India Infoline, 11 September, 2008


The online policies are in addition to Hospital Cash Online, Accident Shield Online, Home Shield Online and Home Content Online.

Royal Sundaram Alliance Insurance Company Limited has launched Health Shield Online and Travel Shield Online, two online comprehensive insurance packages for the Indian customer, providing complete protection against health and travel related risks. The online policies are in addition to Hospital Cash Online, Accident Shield Online, Home Shield Online and Home Content Online. These policies can be bought through the InstaBuy facility. Apart from buying new products, existing Royal Sundaram customers can renew their policies online through the InstaRenew facility. InstaBuy and InstaRenew are wholly user friendly and convenient facilities allowing customers to transact anytime, anywhere. The added benefit - policy documents are made available within 5 minutes of transaction completion through e-mail attachment as well as inside the customer's secure logged in section of the transaction website. The service is fast, secure and convenient!  According to Ajay Bimbhet, Managing Director, Royal Sundaram, "I believe that the future of our business is going to be largely defined by our presence in the online space. The introduction of the Internet into our traditional marketing mix will not only allow us to engage actively with our customers, but also enhance communication, and gain better customer insight. We have ensured that we provide a safe and secure transaction experience for them."

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