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Royal Sundaram launches 'Lifeline' for Standard Chartered Bank customers

12 January, 2016

  • The company’s signature health insurance product, Lifeline, to be available to all Standard Chartered Bank customers across India
  • Lifeline is Royal Sundaram’s first plan serviced by doctors, offers the widest range of sum insured from Rs 2 lakhs to Rs 1.5 crore 

Mumbai, 11 January, 2016: Royal Sundaram General Insurance Co. Limited has launched Lifeline,  its flagship health insurance product to Standard Chartered Bank’s India customers through the bancassurance channel. Royal Sundaram will leverage its partnership to offer the highly customisable Lifeline suite of health insurance plans complemented with global benchmarks of customer service and exhaustive product knowledge to the corporate and retail customers of the bank.  

Commenting on the tie-up, M.S. Sreedhar, Managing Director, Royal Sundaram General Insurance Co. Limited said, “Lifeline’s suite of health insurance plans has witnessed heartening response from our customers ever since its launch. With the unique offerings and the customisation options, we have successfully established our brand proposition among well established and aspiring customer segments.”  

“We have a long standing relationship with Standard Chartered Bank, spanning almost 15 years largely due to synergies in our vision and commitment. We both believe in providing value to our customers by understanding their needs and risk profile and providing innovative, cost effective, customised solutions to ensure total customer satisfaction. I am sure our portfolio, now strengthened with the addition of Lifeline, will help us together take the partnership to the next level and script yet another winning story”, he added.

The company’s most celebrated and highly reviewed health insurance product - Lifeline, is the company’s first plan serviced by doctors, offers the widest range of sum insured from Rs 2 lakhs to Rs 1.5 crore. The cover has three sub-plans to choose from–Classic, Elite and Supreme with varying benefits and premiums. The tax-saving plan covers anyone from three-month-old babies to adults of all ages and has family floater benefits too. 

Some of the key features of the product include:
  • No room rent capping at premier hospitals both in India and abroad
  • 100 per cent reload benefit and covers all day care procedures
  • Inclusive of Ayush treatments
  • Vaccination for animal bites
  • International treatment for emergency hospitalization and for critical illness with return air fare
  • Domestic emergency evacuation

To boost smart health practices, the product also covers cost of taking second opinions of as many as 11 critical illnesses.

About Royal Sundaram General Insurance Co. Limited 

Royal Sundaram General Insurance Co. Limited (formerly known as Royal Sundaram Alliance Insurance Company Limited), a subsidiary of Sundaram Finance, is the first private sector general insurance company in India to be licensed in October 2000 by the Insurance Regulatory and Development Authority of India. The company was initially promoted as a joint venture between Sundaram Finance, one of the most respected non-banking financial institutions (NBFCs) in India and Royal & SunAlliance Insurance plc, UK, one of the oldest general insurers in the UK.  In July 2015, Sundaram Finance acquired the 26% equity holding from Royal & SunAlliance Insurance plc. Consequently, the entire 100% equity holding in Royal Sundaram is now held by Sundaram Finance (75.90%) and other Indian Shareholders (24.10%).

Royal Sundaram has been providing innovative general insurance solutions to individuals, families and businesses directly as well as through its intermediaries and affinity partners. The company offers Motor, Health, Personal Accident, Home and Travel Insurance to individual customers and offers specialised insurance products in Fire, Marine, Engineering, Liability and Business Interruption risks to commercial customers. Royal Sundaram also offers specially designed products to the small and medium enterprises and rural customers as well. The company is a pioneer in bancassurace in India, having long-standing tie-ups with reputed banks and NBFCs. Currently, Royal Sundaram has over 5.20 million customers, 1700 employees and its products are distributed in over 115 cities across India, through agents, distribution partners, affinity partners and brokers.

For more information contact:

Vidya Vijayragvan
Marketing and Communications
Royal Sundaram General Insurance
Mobile: + 91 98412 05533

Nivi Bhatnagar
Fortuna PR
Mobile: +91 98197 75416


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