05 December, 2012
Royal Sundaram Alliance Insurance Company Limited (www.royalsundaram.in), a joint venture between Sundaram Finance and Royal & Sun Alliance Insurance plc, UK, announced the launch of mobile website, m.royalsundaram.in. Royal Sundaram is one of the first companies in insurance industry in India to offer a mobile site that supports renewal of motor, health, personal accident, home and commercial vehicle policies.
Managing Director, Ajay Bimbhet said, “The exponential growth of mobile phones and the ever growing population accessing internet data through their handheld devices, in India, has opened up opportunities for organisation to offer product through mobile phones. Royal Sundaram, with the help of its existing robust technological architecture, has now unleashed this huge opportunity to deliver convenience to its customers and comfort to renew their policies on the move, through any mobile phone with internet access.”
Currently the site offers the customers renewal of their existing retail policies. Ajay adds, “Going forward, we plan to enhance the WAP site with online purchase of the entire gamut of our retail products. This will further give us the desired deeper penetration across territories.”
m.royalsundaram.in is developed on HTML5 that offers users a better, faster, richer web experience on their phones. To make the website accessible even to places where internet connectivity is poor, the site does not display 'heavy' content such as photographs and videos on the homepage. m.royalsundaram.in has seamless compatibility with iPhone 5, Android devices, BlackBerry, Symbian, BADA and other WAP enabled mobile devices, and requires no additional download. It is capable of delivering a variety of important features to users directly in their native phone browsers.
Chief Technology Officer, TM Shyamsunder said, “One of the business challenges was to enable the customer to renew the policy on the move with focus on security, ease of use with no requirements for downloading applications. We also wanted to offer quick process completion cycle. With these requirements as our key focus, we have successfully rolled out our mobile website which is rich in user experience,, simple to access and secured with an Secure Sockets Layer (SSL) encrypted payment gateway. The users can renew their policies on mobile and pay for it using credit cards, debit cards or net-banking.”
Reasons to cheer:
• Secured: Site is secured with SSL encrypted payment gateway and offers multiple payment option through mobile.
• Easy & Convenient: Compatible with iPhone 5, Android devices, BlackBerry, Symbian, BADA and other WAP enabled mobile devices. No downloading or upgrading of versions required.
• Email Policy Terms & Claim Form: Customers can request for a copy of Policy Terms and Conditions and Claim Forms by just providing their email id.
• Product Information: The website showcases all products with their key features and information. For additional information, users can fill in their details and get an instant call back.
• Customer Service: Users can now make service request, download claim forms, address grievances and register for DNC from the convenience of their mobile devices.
• Locating Royal Sundaram: The WAP website also features “Locate a Branch” and “Locate Cashless Hospital” which makes it convenient for users to spot a Royal Sundaram branch or Cashless Network Hospital
All new fast, simple and secured - m.royalsundaram.in
In few span of seconds, the smart version of mobile site - m.royalsundaram.in summarizes the comprehensive data on retail products – Car, Health, Personal Accident and Home insurance on the display screen of the handset. The home page displays Renewal Service, Customer Services and Claims Services. The home page is also accompanied with a search box.
On further click, the online users can overview the products details. For understanding policy in detail, the users have the option of availing the detailed terms and conditions in pdf format. A user just needs to submit his / her email id on which the product coverage, inclusions and exclusions are sent instantly. For more details or understanding, the customers also have an option of receiving a call from Royal Sundaram while providing their mobile number.
The messages displayed are easy to access and understand by even amateur mobile phone users. The navigation of Royal Sundaram mobile site is so light, powerful and fast that the users won’t face any hiccups while running it on the wireless handsets infused with minimum features or applications.
Now you can renew your policy through your mobile phones, and look up other policy related issues/information anywhere, anytime. If you are looking to renew your policy, all you have to do is enter your Policy No. and the expiry date of your policy, pay through our SSL secured payment gateway, and get immediate issuance online. Users have various payment options available like Net Banking, Debit & Credit Card payments, without fearing misuse of information provided. The SSL encrypted payment gateway prevents unauthorized access, maintains data accuracy, and ensures the appropriate use of information.
During the times of claims, m.royalsundaram.in comes in extremely convenient and fast. The service provides a degree of comfort in distressing instances as they can now avoid looking for various ways to reach out to the insurance company. The help is right there in their hands. Users can simply key-in the type of claim and avail Claims Form within fraction of a second. The Claim Form is received in pdf format that needs to be filled in and sent back to the address duly mentioned in the mail received from the Company.
m.royalsundaram.in has proved to take the customer services to the next level. Customers can request for a variety of services like: requesting a policy copy, make changes in the policy, cancellation of policy, extension of travel policy etc. Customers can also keep a check on the status of refunded premium through this site. Another interesting feature is to request for Income Tax Certificate.
Last but not the least; m.royalsundaram.in also has a significant feature of Grievance Redressal. In case a customer wants to voice any issues he / she the Company in seconds by simply filling in the details of the same. The Company will ensure that it get resolved as soon as possible. With all these, m.royalsundaram.in also offers the users an option of Do Not Call.
Overall m.royalsundaram.in is completely a WAP site designed to work on all types of mobile phones. From the minimalist mobile phone user to the GPRS/2G/3G high end users of smart phones, this site has been formed to retail the general insurance products and support services.