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Royal Sundaram organises free health camp for RSBY beneficiaries

07 July, 2011

  • Health insurance initiatives and awareness drive in Vaishali
  • Free medical check ups and medicines distributed

Rashtriya Swasthya Bima Yojna is a shining example of how the Government can help insurance touch lives in the poorest of the poor segment of people. It has made healthcare available and lessened a considerable financial burden on the poor. Unless the benefits of this path breaking initiative reach to the beneficiaries, the success can not be measured.

"Royal Sundaram has been exhibiting high degree of commitment in spreading awareness and bringing more people under the umbrella of the scheme. Spreading awareness has been our constant endeavour to contribute towards the development and wellbeing of the community at large," said Ajay Bimbhet, Managing Director, Royal Sundaram Alliance Insurance Company Ltd. The Company in association with its empanelled hospital Sai Hospital organised a free medical camp at Vaishali on July 7, 2011. The objective of the health camp was to generate awareness about the health, hygiene and national insurance scheme for Below the Poverty Line and RSBY beneficiaries.

The Company geared itself in preparations for the free medical camp by intimating the camp through loud speaker announcements and word of mouth publicity. As a part of its routine work to generate awareness, the company is involved in activities like radio, print advertisements, banners and house-to-house leaflets distribution. Apart from these, it has been actively working with Angan wadi workers to bring in more families under RSBY coverage. Royal Sundaram has put up a District Kiosk Centre in every District for efficient coordination and modifications or rectifications in the smart cards. Beneficiaries seeking further assistance can also avail the Company's 24x7 helpline number 06122206843 (Patna Call Center Number)

"Royal Sundaram has successfully organised over 150 health camps across districts served for RSBY implementation, wherein we received overwhelming participation of over 18,000 attendees. This surely reflects our passion to deliver and commitment. We are foreseeing organising five more camps in the month in various districts," added Ajay Bimbhet.

The camp is expected to be inaugurated by Honourable Labour Minister - Shri Janardhan Singh "Sigriwal". Honourable MLA Raghopur, Shri Satish Kumar is expected to be present at the occasion. Free medical check ups for blood sugar, blood pressure, haemoglobin level tests along with general health check up were done for the patients. Participants in good number availed consultation services by the team of doctors including Dr. JP Gupta (Pedia surgeon), Dr. Rashmi Prasad (Gyane), Dr. Rajeev Kumar Verma (Ortho surgeon) and Dr. Satish Kumar (GP).

Royal Sundaram - RSBY facts



  • Royal Sundaram implements RSBY scheme in West Champaran, East Champaran, Sheohar, Vaishali, Araria, Katihaar, Kishengunj and Sitamarhi.
  • As of May 25, 2011, Royal Sundaram has covered over 15 lakh families in the first year and with gaining the renewal at three districts the Company has enrolled about 20 lakh families
  • Out of the total claims settled in Bihar under RSBY, 30 percent of the claims amount is settled by Royal Sundaram.
  • Number of health camps organised at Vaishali till date is 15. Number of attendees in the health camps are 2,392




About Royal Sundaram Royal Sundaram Alliance Insurance Company Limited is a joint venture between Sundaram Finance and RSA Insurance plc, UK, where the former holds 74% and the latter holds 26% of the equity. Royal Sundaram is the first private non-life Insurance Company licensed to operate in India.
Royal Sundaram offers a range of innovative general Insurance products which includes Motor, Health, Personal Accident, Home and Travel Insurance for individual customers. The Company's Accident & Health claims process received ISO 9001-2008 certification for effective customer service delivery.  For Commercial clients, Royal Sundaram offers a wide range of specialised insurance covers in Fire, Marine, Engineering, Liability and Business Interruption risks. Royal Sundaram also offers specially designed products to the Small and Medium enterprises and Rural customers.  Royal Sundaram currently has over 5 million customers, over 1700 employees and its products are distributed in over 180 cities across India, through Agents, Distribution Partners, Affinity Partners and Brokers.

About Sundaram Finance Sundaram Finance, a Non-Banking Finance Company, is one of the most respected financial services companies in India. It finances the entire range of commercial vehicles, passenger cars, construction equipment & tractors. The Group''s operations also extend to Insurance, Asset Management, Home loans, Business Process outsourcing and Infotech Solutions. Sundaram Finance has a nationwide presence with over 500 branches and over half a million customers and depositors who are serviced by over 2500 employees.  Sundaram Direct, its retail distribution arm offers multiple choices of various financial products like, loans, life & general insurance, mutual funds, deposits etc., to its customers through out India.

About RSA With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. It has the capability to write business in over 130 countries and major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe. Focusing on general insurance, it has around 23,000 employees and, in 2010, its net written premiums were £7.5 billion.

For further information:

Saradamani Dey
Royal Sundaram Alliance Insurance Company Ltd.

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