2 instant insurance packages from Royal Sundaram

Royal Sundaram Alliance Insurance Company Ltd has launched Health Shield Online and Travel Shield Online, two online insurance packages for the Indian customer. The online policies are in addition to Hospital Cash Online, Accident Shield Online, Home Shield Online and Home Content Online policies. These policies can be bought through the InstaBuy facility. Apart from buying new products, existing Royal Sundaram customers can renew their policies online through the InstaRenew facility. Policy documents are made available within five minutes of transaction through an e-mail attachment. Ajay Bimbhet, managing director, Royal Sundaram, said, "I believe that the future of our business is going to be largely defined by our presence in the online space. The introduction of the internet into our traditional marketing mix will not only allow us to engage actively with our customers, but also enhance communication, and gain better customer insight. We have ensured that we provide a safe and secure transaction experience for them." Health Shield Online and Travel Shield Online are in line with the company's continuing efforts to provide world-class products and services for the Indian consumer, he said.