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Citibank & Royal Sundaram launch the Royal Sundaram Citibank credit card

26 January, 2006

Citibank and Royal Sundaram Alliance Insurance Company Ltd, today announced the launch of the Royal Sundaram Citibank credit card, a unique, complete solution for health and general insurance needs- motor, household and travel. Launched in association with Visa International, the Royal Sundaram Citibank card, is a gold card packed with innovative features and value propositions.

The Royal Sundaram Citibank credit card provides card members medical insurance worth Rs. 50,000/- absolutely free for the first year and access to exclusive insurance packages developed by Royal Sundaram to cover all general insurance needs. Card members are also entitled to special benefits at Apollo Hospital Group's over 70 hospitals and clinics across the country. These benefits are offered on a wide range of healthcare services including in-patient accommodation, diagnostics and health check-up packages. Special discounts can also be availed on all purchases made at any of 300 Apollo Pharmacies across the country. Additionally, special offers are also available through tie-ups with over 20 other leading healthcare providers.

Speaking at the launch, T R Ramachandran, Business Manager - Cards, Citibank India said, "The Royal Sundaram Citibank card is truly unique as it offers the best of insurance in the convenience of a card. We are delighted to partner with Royal Sundaram, the leaders in general insurance to offer card members free medical insurance and an unmatched bouquet of benefits and services apart from an exciting rewards programme. This launch marks another milestone in our continuing endeavour to offer unique value propositions to our customers by developing products and solutions that best address their much felt needs."

Offering auto renewal of policies and billing of Insurance premium on the card in easy EMIs, the Royal Sundaram Citibank Card eases the inconvenience and financial burden insurance owners face. Further, through a truly superior Rewards Programme, customers stand to earn the following:

  • 5 Rewards Points per Rs. 125 of Royal Sundaram Insurance premium billed to the card account.
  • 3 Rewards Points per Rs. 125 of spend on Hospital, Pharmacy and Utility bill payments; and
  • 1 Rewards Point per Rs. 125 of all other spends on the card.


With each Rewards Point worth Re 1 and redeemable against either Royal Sundaram insurance premium or the wide range of exclusive gifts and services available from Citibank, the customers will be encouraged for active card usage.

Speaking on the occasion, Antony Jacob, Managing Director, Royal Sundaram Alliance Insurance said, "This card further strengthens the relationship between two industry leaders, Citibank, the pioneer of credit cards in India and Royal Sundaram. Both partners have a history of setting benchmarks in product innovation and customer service. This joint offering highlights our constant endeavour to create new channels of distribution and avenues for making insurance easily accessible to customers. We are fully committed to providing superior products and services to all our customers."

Uttam Nayak, Deputy Country Manager " South Asia, Visa International Asia Pacific said, "We are delighted to partner with Citibank and Royal Sundaram on this innovative product. As an industry leader with over 33 million cards in India, Visa has introduced various new and innovative products and services to encourage cardholders to reap the benefits of electronic payments. This is yet another milestone in our relationship with Citibank and represents another example of how our partnership will deliver a product that will provide value to the Indian customer.