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Royal Sundaram launches Sea Drive - 24x7 web-based tool generating online policies & enhancing customer satisfaction

20 July, 2005

Royal Sundaram Alliance Insurance Company Ltd. recently launched Sea Drive, a web-based application that enables the Customers and Intermediaries of Royal Sundaram to generate policies online. Sea Drive will enable the user to generate and view his policy online, anytime of the day and anywhere in the world. Royal Sundaram is a market leader in Marine Cargo Insurance in terms of quality of its product range and technical expertise and is totally committed to ensuring that the products and services are of the highest quality.

Sea Drive was launched by Mr. P.Krishnan, Chairman, Federation of Freight Forwarders Association of India (FFFAI) at a gala event held during the FFFAI's biennial convention. Apart from using the latest in technological know-how, Sea Drive also offers a specialized framework for better customer service. Sea Drive reduces the time taken to view premium balance, renewal notices and other relevant information related to the policy as it can be viewed at any time by a simple click of the mouse.

Commenting at the launch of Sea Drive, Antony Jacob, Managing Director, Royal Sundaram Alliance Insurance Ltd. said, 'This tool aims to reiterate the Company's focus on driving performance through technology in our journey towards maximum customer satisfaction. Sea Drive has been designed with the aim of simplifying the process of policy issuance to suit our customers needs.

Sea Drive, a 24x7 web-based tool, supports both online and offline certificate issuance. This tool will assist in managing and reviewing the client's portfolio online, resulting in better portfolio and cash management.

With Sea Drive, the users get a chance to manage their policy online, which will include viewing their premium balance and transaction journal.

Sea Drive also possesses the highest levels of security measures, including activity tracking and ensuring that internal users are not granted access to use the client ids for transaction processing.

Mr. Jacob further added, 'Royal Sundaram will continue in its efforts to improve its process capabilities and Sea Drive is yet another step taken in our endeavor to provide service excellence to our customers.'

Note to Editors:

Royal Sundaram Alliance Insurance Limited is a joint venture between Sundaram Finance and Royal & SunAlliance, where the latter holds 26 per cent of the venture in accordance with IRDA regulations. It was the first Non-Life Insurer to be awarded a licence by IRDA. Royal Sundaram had an initial capital of Rs 101 crore which was increased to Rs 130 crore in September 2001.

Royal Sundaram's range of innovative general Insurance products for individuals includes Health, Home, Travel, Personal Accident and Motor Insurance for individual and commercial customers. In addition, customised products are provided to customers of the Company's distribution partners. For Corporate Institutions, Royal Sundaram offers a wide range of specialised and tailored covers including the Enterprise product a product designed to cater to the requirements of businesses in the small and medium enterprise segment. The Company also provides Fire, Marine, Engineering, Public Liability and Business Interruption covers.

The Company transacts business through its 33-branch network and a 1,000-strong agency force.

Royal & SunAlliance Insurance Group plc. is one of the world's largest international Non-Life Insurance companies with 20 million customers and 32,000 employees in 35 countries worldwide. Royal & SunAlliance enjoys a historical association with India, being the first British company to operate in India from the year 1825.

Sundaram Finance is a leading non-banking finance company with interests in hire purchase, leasing, housing finance and asset management. Sundaram Finance has a distribution network of over 125 branches in India.

For further information contact:

Saradamani Dey
Royal Sundaram Alliance Insurance Company Ltd.